Hey, fellow grower. Ever obsess over anything so much that you don’t sleep, eat, drink water, or otherwise live your life b/c your brain is entirely focused on one thing with no room for anyone or anything else? No? Yeah, me either….was just kidding. Ha ha. Actually, I wasn’t kidding🫣: My pet project over the past few months has been designing and building out a self-serve advertising site for DONUT Press Media, where prospective advertisers could browse our newsletter advertising packages (+...
3 days ago • 4 min read
Hey, fellow grower. Welcome to another edition of The ROAS Report, where 1x per week we, fellow growth operators who work at America’s most-exclusive newsletter network (15M+ subscribers, 85+ newsletters, hundreds of consumer and b2b advertisers), provide growth-marketing news, tactics, tips, and tricks - backed by proprietary data from our live advertising campaigns. In this week’s newsletter: 🤕 How costly reporting mistakes can manifest IRL 🖱️ The ad wars are shifting from attention to...
10 days ago • 4 min read
Hey, fellow growers. Anyone else fall in love with HBO’s Lanterns over the course of its first season?✋ Watchmen, Peacemaker, now Lanterns - at this point, anytime a DC property is turned into an HBO series it gets automatically added to the watchlist. And, somehow, they all live on the same platform as that brutal Green Lantern movie with Ryan Reynolds. Which to be fair, we didn’t hate quite as much as other people seem to. Anyway. That’s enough superhero-nerd talk. Let’s be marketing nerds...
17 days ago • 5 min read
Hey, fellow growers. Ever obsess over anything so much that you don’t sleep, eat, drink water, or otherwise live your life b/c your brain is entirely focused on one thing with no room for anyone or anything else? No? Yeah, me either….was just kidding. Ha ha. Actually, I wasn’t kidding🫣: My pet project over the past few months has been designing and building out a self-serve advertising site for DONUT Press Media - where prospective advertisers could browse our newsletter advertising packages...
about 1 month ago • 4 min read
Hey, fellow grower. Remember the feeling you got after learning to ride a bike and the training wheels came off for the first time? Or for those of us where that was wayyyy too long ago to remember, that feeling when you got your driver’s license and were on the road alone for the first time? Well, that’s how I’m feeling as we dive into issue #2. -Peter In this week’s newsletter: 🙅 Don’t fall into the cheap volume trap 📉 When ROAS isn’t what it seems 🤔 What do CFOs really want from you? Did...
about 2 months ago • 3 min read
Fellow marketers DONUT Press Media employees: Welcome to a test run of The ROAS Report, a free weekly email w/ growth-marketing news, tactics, tips, and tricks - backed by proprietary data we see across dozens of live advertising campaigns at America’s most-exclusive newsletter network. Basically, if you work in marketing or are focused on growing a company, this email will make you better at your job. It’s also cheaper than a consultant and (much) smarter than a podcast. Anyway. If you spot...
about 2 months ago • 3 min read